A Brony Tale
Hodgee Films' first feature-length documentary about men who are avid fans of 'My Little Pony: Friendship is Magic'. 'A Brony Tale' follows Ashleigh Ball, voice actress of two marquee mares, as she travels to BronyCon in NYC. The highly anticipated film premiered at the Tribeca Film Festival and was picked up by Morgan Spurlock Presents. We harnessed the buzz and fandom of the Brony online community to promote the film, driving demand for festival tickets and attendance across the globe.
Alberta Depot is a joint effort between three non-profit beverage recycling organizations in Alberta. Collectively, they form one of North America's most efficient beverage container recycling partnerships. We unified their social presence, creating the Alberta Depot handle as the definitive source for beverage recycling information.
Banff Lake Louise Tourism
Banff and Lake Louise are known as some of Canada's most beautiful destinations. To promote their ski offering to the North American audience, we created #skijack – a social campaign where we literally stole skiers and snowboarders from across the continent and surprised them with a VIP trip to Banff and Lake Louise.
Healthcare is a rapidly growing category within social media. Our work with Bayshore HealthCare has kept them ahead of the social curve by adopting emerging social platforms, creating Before They Were Grandparents, a social storytelling initiative to recruit and share stories of clients and their families. In addition, we created The Things We Do, a video series of true stories bringing to light personal experiences of Bayshore caregivers.
Bramble Berry Tales
Bramble Berry Tales is an award winning interactive storybook app inspired by traditional Indigenous languages and histories. Village&Co.'s role is to help introduce and preserve these stories and languages to a greater audience through the power of social media and storytelling.
Brentwood Town Centre
For Brentwood Town Centre's 50th Anniversary, we wanted to celebrate with something different. So, we created The Brentwood Claw – both a virtual claw vending machine on Facebook and a kiosk in the Centre itself for people to play to win prizes and share their wins on Facebook and Twitter. We also set up the Centre on Twitter and even gave The Claw its own handle. In six weeks, the claw was played over 22,000 times!
Brewster Travel Canada
Our strong relationship with Alberta made our partnership with Brewster Travel Canada a natural fit. Seeking to amplify their social presence and promote their exciting adventure tour packages, our team harnessed the rugged beauty of Alberta to inspire local travel and ignite Brewster's enthusiastic community.
Canada 150+ is the City of Vancouver's commemoration of Canada's 150th birthday with focus on honouring our three host nations – the Musqueam, Squamish and Tsleil-Waututh. We had the honour of launching the initiative on social media, sharing updates on the year-long celebrations and connecting with Vancouver's diverse community.
The Canadian Badlands is a unique travel and tourism destination in Alberta, rich with hoodoos, unique attractions, the largest fossil deposits in the world and is known as Canada's Wild West. From historic towns to breathtaking scenery, there's no shortage of topics when creating engaging and shareable content for this out-of-this-world region.
Village&Co. manages certain Hollywood celebrities' social presences in order to connect with their fans and keep their profiles front and centre while they work in front of the camera. Who? We can't tell you! We're discreet like that.
City of Richmond
The City of Richmond looked to Village&Co. to act as ongoing consultants and social media strategists. We informed and educated their team on best practices for social media content creation, scheduling, posting, engagement and reporting. We also helped refine their in-house processes to create streamlined and optimized social media protocols.
David Suzuki Foundation
Say hello to the Salish Sea orcas. With only 75 remaining, there has never been a more critical time for our beloved neighbours. We're so honoured to have helped bring this David Suzuki Foundation cause to life with our talented partners Lantern Films and GGRP. Follow @SalishSeaOrcas and discover a unique opportunity to learn about, love and help save these endangered beauties. #JoinThePod
Engage and Change
Engage and Change is a non-profit organization that started Project Winter Survival which provides essential supplies needed for the homeless and less fortunate to survive on the streets. We launched a hashtag takeover on social media which featured popular hashtags and juxtaposed them with images of various homeless individuals in the GTA to bring awareness to this important cause.
Escents started as a standalone kiosk in Vancouver's North Shore in 1992. Today, they are a leader in scents, natural wellness and plant-based personal care products all over the globe. We harnessed the power of social media to help make the power of Escents' essential oils accessible to everyone.
If there's one thing Village&Co. knows more than social media, it's wine. We’re working with British Columbia's premier wine destination, Everything Wine, to engage with wine lovers all over the province and make sure their evenings and weekends are never dry.
Fallsview Casino Resort
With Fallsview Casino Resort's 3,000 slot machines, 100 gaming tables, 250 mind-blowing shows and world class dining, you're guaranteed to find something exciting happening at Canada's largest casino. Through creating content and sharing Fallsview's one-of-a-kind experiences, we connect them with guests from all over who are looking for the biggest thrill in Niagara Falls. With thousands of followers and fans, Fallsview's social channels never sleep.
GableCraft Homes is a dynamic home builder with communities throughout BC and Alberta. Our work on social media highlighted not only their gorgeous new homes, but also the lifestyle and neighbourhoods that they represent. In doing so, we developed GableCraft as an industry leader on social media.
Pasta lovers, want the skinny on Gabriella’s Kitchen? Well, they’ve done the impossible and created skinnypasta — the award-winning, high-protein, low-calorie, low-carbohydrate and downright delicious fresh pasta. Village&Co.’s job is to sing its praises, drive trial, sales and foster the ever-growing number of pastadvocates.
Cyclists are a passionate breed, and thanks to GranFondo Canada, cyclists from around the world have the opportunity to ride through some of Canada's most iconic destinations. We refreshed their social platforms to fuel the fire of this ever expanding type of ride and drove registrations by connecting with the highly active cycling community online.
London Drugs Beauty
London Drugs gave their Beauty department a make-over, and their social channels deserved one too. So, we created content and curated their social channels with the latest beauty trends, tutorials and must-have makeup and beauty essentials, beautifying their social footprint.
Natera's mission is to source and supply the highest-quality, environmentally-sustainable super foods. We launched their brand on social media, reflecting their dedication to offering natural food choices that promote peak health.
Eager to participate in Canada's month-long Movember initiative, we created an Instagram campaign for Noodlebox. We asked customers to post a picture of their moustache (hungry but stash-less participants were supplied with faux moustaches and props at Noodlebox locations) with the hashtag #nbxmovember to receive $1 off their meal. In return, Noodlebox donated the same to the cause, engaging customers online and offline.
An award-winner in travel experiences, Rocky Mountaineer puts Canada on the map with some of the most beautiful train rides in the world through the Canadian Rockies. When the time came to help them enhance their branded content using their social platforms, we worked on the launch of the award winning Rocky Mountaineer Song Contest that engaged artists to submit songs for Rocky Mountaineer to use in their promotional video.
The Richmond Olympic Experience is the first in the IOC's Olympic Museums Network in North America. In celebration of ROX's grand opening, we launched a full social media campaign, including overhauling existing social accounts and hosting a contest to build hype and drive ticket sales, in addition to integrating on-site social sharing cues to activate the exhibits.
Salt Spring Coffee
With their strong ties to sustainability and a pioneering spirit, our work with Salt Spring Coffee helped take them into unique social territory. From Instagram to Tumblr, we infused their social platforms with the same love of community felt in their coffee shops. Whether celebrating their Sweet 16 or finding local folks who #needalift, we helped Salt Spring Coffee embrace their social nature.
Save Your Skin Foundation
Save Your Skin Foundation is a national not-for-profit advocacy group dedicated to leading the fight against skin cancer. We drove awareness of the Foundation and its initiatives through educational social campaigns and targeted press relations. We also supplied the Foundation with design and marketing support to help enable their efforts to providing compassionate support to those touched by the disease.
In order to reach and recruit Albertan Millennials, Village&Co. took on a social research initiative to garner insights from online listening and engaging with millennials on social media regarding what they'd like from their credit union/financial institution. The results of which, informed Servus Millennial's website, offerings and policies.
100-year-old home builder Shea Homes offers "The Good Life" with premium communities across North America. We connected with present and future Shea homeowners in their luxurious Arizona and Virginia communities. Our social media management reinforced the brand's focus on driving leads, providing exceptional service and building award winning communities.
Sparkling Hill Resort
Nestled in the beautiful Okanagan region of British Columbia, Sparkling Hill is truly a jewel among the hills. With a robust travel community to connect with through social media, we helped Sparkling Hill establish a strong presence on Facebook and Twitter while building a community of loyal fans and future guests.
Spruce Body Lab Spa
Previously located in Vancouver's trendy Yaletown district, Spruce Body Lab Spa delivered exceptional body care services and personalized treatments for every client. It's with this dedication that we refreshed their social media platforms and engaged and expanded their social presence with valued clients and new friends.
Stay in Medicine Hat
Medicine Hat, Alberta has a charm like no other and we pledged to capture and share that charm through social media. Using #thishappenshere as Medicine Hat Accommodation Association's creative platform, we outreached and captured content featuring some of the unique and quirky happenings around "The Hat", ultimately fostering local pride and driving visitation.
Choosing the right phone can be overwhelming so we took to Tbooth wireless' social media platforms to engage customers with a trusted source, helping them make the mobile choice that's right for them. Playing on the spring makeover and selfie trend, we launched Tbooth wireless' Instagram account and created Upgrade Your#selfie, a contest to drive desirability of the hottest new white phones on the market.
TELUS Spark, Calgary's Science Centre, built an outdoor adventure park The Brainasium to foster a culture of curiosity and risk taking. We led Brainasium's launch on social media by unearthing opportunities for imagination and innovation – just like the park itself. Teaser factoids spiked interest and captured engagement, converting tweens and parents into visitors.
The Good Life Festival
The Good Life Festival brings iconic artists like Heart, Lynyrd Skynyrd and Rick Springfield to sunny San Tan Valley, Arizona. This unique full-day festival gives guests a taste of The Good Life with live music, fantastic vendors & food trucks, beer & wine tastings with the stunning backdrop of Encanterra Country Club. We took to social media to connect with fans, sell tickets and get people amped up for the upcoming season.
Shred master, TV personality, former professional football player and published author, Tommy Europe is Canada's most recognized fitness coach. Social media is where his fans keep up to date with his latest fitness tips, bootcamps, classes, motivational videos and behind the scenes. We whipped his social media platforms into shape and engaged his large, energetic fanbase on social media. Can we get a YESSIR?
Calgary has established itself as one of Canada's most vibrant cities and has no shortage of unique and exciting opportunities to offer its residents and visitors. Always aiming to spotlight the fierce civic pride of Calgarians, our work on their social platforms has led to innovative, high profile initiatives including the viral hit, Singing Tweets and the world's first ever couture Tweet Dress.
How do you sell Alberta to the world? It's an exciting challenge to be presented with and our answer was simple: talk to the people. From its breathtaking vistas to the vibrant cities found within, Alberta is a province bursting with experiences. Combining strong community management with unique creative campaigns, we've helped make Travel Alberta one of Canada's most social-centric and active marketing organizations.
Vitala Foods is an innovative company dedicated to producing natural, healthy foods. To launch Vita D Sunshine Egg – the world's first egg to contain 100 percent of the daily value of vitamin D – we created the #likesunshine Food Truck for a campaign that quite literally, was driven by social media.
Wallop Film is a local, independent video production studio that creates cinematic short films. We were thrilled to help Wallop promote their Daydream Vancouver video – an ode to our beautiful city. We helped boost the project's profile through earned PR efforts, ultimately landing features on Daily Hive Vancouver, Vancouver is Awesome, British Columbia Magazine, Destination Canada and more.
Staying ahead of today's ever-changing tech trends can be difficult which is why we took to WIRELESSWAVE's social media platforms to bring their online customers the most up-to-date, expert mobile advice and service. By connecting customers with a trusted source, more Canadians have found the smartphone, carrier and plan that's right for them.